Sweet Cream Butter was originally salted for preservation purposes. It still is, and we have grown to love the flavor of salted butter. If you pay close attention though, different brands of salted butter taste differently – because every manufacturer adds a different amount of salt. One will usually get fresher butter if one purchases unsalted butter as it naturally doesn’t last as long as salted butter – check the expiration dates! If you want your baked goods recipes to always taste the same, use unsalted butter and add the required salt (a key chemical component in baking by the way). Unsalted butter will last several months in the freezer. We at www.lulasforlunch.com unabashadly LOVE animal fat, but if you want a recipe prepared without it, we will lovingly prepare that too!!